Aayitha Ezhuthu and Yuva Premiere at IIFA 2004

Mani Ratnam‘s bi-lingual Aayitha Ezhuthu and Yuva is chosen to be premiered on May 20th at the IIFA awards 2004, Singapore.

The music of Yuva and Aayitha Ezhuthu is creating ripples in the music circles and it has raised the expectation for the film. A R Rahman‘s music for Aayitha Ezhuthu and Yuva has been celebrated as a comeback by his fans.

The tech savvy Mani Ratnam’s eye for detail is very clear even in the trailers of Yuva and Aayitha Ezhuthu. All his three heroes have different goals and means in life and all three of them also have a special treatment technically. During an interview, the cinematographer, Ravi K Chandran remarks on the different lenses and the color gradings used for each one of them. Mani Ratnam has used the RGB (Red, Blue, Green) colors for each of his heroes. While Madhavan gets Red, Surya takes on the green leaving the blue for Sidharth.

Much has been said about Mani Ratnam’s marketing abilities. Even this time he is pretty watchful of the Indian Politics and has decided to launch his bi-lingual flick on May 20, which is comfortably after the election mela.

As reported in Hindu, Mani Ratnam alongwith his technical crew will be flying to singapore to attend the attend the world premiere. Now, thats’ what we call taking Indian Cinema to the next level.

2 thoughts on “Aayitha Ezhuthu and Yuva Premiere at IIFA 2004

  1. hey i had noticed the rgb thing first..gr8 i wuz rite…check your comments section on a previous blog 🙂

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