Never. That title was just to attract the attention just like Parthiban‘s own ways of alternate advertising. His start-up of a promo company Gossip takes care of the promos for Kudaikul Mazhai. The long awaited movie that has triggered expectation by just its trailers, is releasing this friday.
Today’s dailies featured an adv for Kudaikkul Mazhai. In the ad, Parthiban while approving piracy for his movie, suggests that atleast for the first four weeks if people could restrain from watching pirated video of the movie, the producers can make some money, enough to fix their spendings. An unusual plea. But that’s what you can expect from the very different Parthiban.
Shankar’s Boys had a similar trailer which bragged on the flamboyant production values of the movie and adviced, if the movie was to be seen in the small screen, it would reduce the entertainment levels. Cheran, for his Autograph had a different request to the public. He said if people were to see the movie as a pirated video, if they liked the movie by chance, they can support the movie by sending the cost of a single ticket to him personally. And they said he did get a lot of mails with money attached. I am not sure if this was true but I did read this news in the magazines.
As the proverb goes, producers/directors who are unable to control piracy have sought the help of public who play an important role in this regard. This being the status in Kollywood, the Telugu cinedom boasts of having controlled the piracy to a large extent. And my friends who come from that state confirm it’s true. We should probably adapt some best practices from there. But who will answer the mega failure of Gharshana in telugu, the remake of tamil super-hit Kakkha Kakkha. Is that a question to ponder over ?