[Pic : Galatta]
I Promise entertainment for the entire family – Signed by Kamal Hassan on the faked 500 rupee note poster up the stage.
Now you wanted to know who the marketing guru was. None other than our own Kamal Hassan. It’s probably now the media is pronouncing that Kamal is on his marketing exercise for Mumbai Express. But ever since he started featuring those un-edited Behind the scenes of Mumbai Express, he has started to market, in-directly.
Again, it’s appreciative of Kamal to push theatres on going-digital. He quotes that shooting the movie digitally saved him over a crore rupees on the film cost. While PC Sriram experimented with digital
film making in Vaanam Vassappadum, Kamal is taking it up in a big way, inspiring producers to go digital. Its high time Mani Ratnam and his wannabes shift to digital shooting for their upcoming films. I am not sure if all the labs at kodambakkam are equipped to do digital processing but I’m hoping that this will trigger of a trend to upgrade to digital film processing and digital film projection. Just like how Kurudhi Punal and Thiruda Thiruda urged theatres to upgrade their audio systems to Dolby/DTS.
Kamal Hassan’s production house, Rajkamal Films, is also venturing into the audio marketing and that hints me on the special music done by Illayaraja. With Mumbai Express being an entertainer and Singeetham directing it, Kamal must have got real quality time to experiment on these things other than the plot/direction/camera. Yet another interesting trivia is that Mumbai Xpress is the first film from south to have been digitally censored.