The newest version of iTunes has a section for Podcasts. iTunes 4.9 was released a week ago and within two days more than a million customers subscribed to the Podcasts content. While this may sound a welcoming break for iTunes users, start-ups like Odeo might have stiff competition. Odeo essentially does the same thing of accumulating a common place for Podcasts. It also allows Podcasts to be created and published. While iTunes allows you to publish, it doesn’t feature Podcast creation software.
With Apple joining the Podcast fray, not only will Podcasts gain attention, new & fresh podcasts will come to light. The online/print media wouldn’t want to miss the happenings of Podcast movement like what they did for blogging, in early days. Every second article on the technology forum of mainstream online media is on Podcasting. Just be aware of the media hype created here.