Cisco says, Billion Dollars, Baby

Cisco Systems® and the Ministry of Communication and Information Technology, Government of India, announced today that they will collaborate to support India’s National E-Governance Plan. Cisco will also support Bharat Sanchar Nigam Limited’s (BSNL) telecom network evolution by establishing Asia Pacific’s first IP Next Generation Network (NGN) Lab for BSNL in Chennai. To support these two initiatives, Cisco will invest a combined US $10 million.

Why wouldn’t one be happy about that deal. After all, India’s endeavors to go beyond the markets of Shanghai, just got renewed. I am specially happy about the first IP Next Generation Network going to be setup at Chennai. That was just enough reason to make a blog post. As Om Malik states, With that one giant poker chip, the company has shifted the focus from India as outsourcer to India as an innovator. It is also a realization that India is a big market, perhaps not as big as China, but equally lucrative in the long run.

Why would no one lure Universal Studios to invest a $500 million dollars in Kollywood. Wouldn’t that be so cool ?