I wanted to write a post summarizing the events that unfolded over the weekend when kolaveri went viral. Medianama did that quite well, for the most part. However three things that needs to be called out –
One, the making video itself was a make believe. The shots of Dhanush singing were just looking like lip sync and hence. Even though the song needs very little vocal effort, the recording must have happened before the video and these shots were made either during improvisation or just shot for this ‘making of’ video. This could very well be my speculation but I do think the level of professional work that has gone into this making video and the description below the video that says, ‘chinna surprise’ doesn’t gel very well. Its a very successful attempt at making a video viral. Well done!
Two, Now that everyone has reacted to this song, which is good in a way, very soon the overkill is going to make many of us frown. From blogposts to tweets, the hate will become wide spread. It would be in the best interest of the album that they release the soundtrack asap.
Three – Premji is going to use this in the next venkat prabhu film. Enna bet?
P.S: If you are wondering about the song that’s being talked about here, you must be time-travelling. Here.